#Wechat logo guidelines professional#

He has dubbed this new app X and Twitter has already changed its business name to X Corp since its takeover by Mr Musk last year for $44bn.Įfforts to expand and rebrand Twitter come as Mr Musk scrambles to find new revenue streams and stem losses at the company. Mr Musk has previously outlined his vision to turn Twitter into an “everything app” similar to China’s WeChat that can handle payments, shopping and other services alongside social media. The service’s bird logo was temporarily replaced by a Shiba Inu dog in April, a reference to the meme cryptocurrency Dogecoin favoured by Mr Musk. Twitter first adopted a blue bird logo in 2010 and the current design, nicknamed Larry internally, has been in use since 2012.ĭespite Mr Musk’s intentions to change the branding, Twitter’s website still describes its bird logo as its “most recognisable asset”, saying: “That’s why we’re so protective of it.” X will be the platform that can deliver, well….everything.” She added: “There’s absolutely no limit to this transformation. Powered by AI, X will connect us all in ways we’re just beginning to imagine.” Twitter’s chief executive, Linda Yaccarino, later tweeted: “X is the future state of unlimited interactivity – centred in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. “We’re cutting the Twitter logo off the building with blowtorches,” he said, presumably referring to the sign he has already altered on the company’s San Francisco headquarters. While the content of each photo may vary from shot to shot, the spirit and tone should remain consistent.In a Twitter Spaces audio chat, Mr Musk confirmed that the Twitter logo will change, adding: “It should have been done a long time ago”. Lifestyle photography is used to highlight the wide range and diversity of people, activities, studies, and ways of thinking that make Wesleyan unique. The primary focus of Wesleyan lifestyle photography is to capture faculty, students, staff and alumni in a candid fashion. Tone: Candid, Realistic/Natural, Diverse, Saturated, Energetic Wesleyan hero photography is used to capture the excitement that surrounds the unique abilities and focus of the Wesleyan community. Tone: Hyper-stylized, High Contrast, Energetic, Diverse The open shield is to be used sparingly as a graphic element to highlight subjects in photography and to highlight messaging. Replica, our sans serif typeface, is used for web headers, for print headlines, and call-out treatments. It may also be used in bolder applications when working on more expressive materials such as posters and flyers.

#Wechat logo guidelines professional#

Copernicus, our serif typeface, is used in our master wordmark and as body copy in print and on the website. Copernicus gives an academic, editorial, and professional feel. Our type family consists of two typefaces. This mark allows the Cardinal to be embraced by the entire Wes community while giving Athletics its own unique mark. SPIRIT MARK The spirit mark, the Cardinal head on its own, is a new mark available for use by the whole University. The Athletic fonts were customized with extended lines and angles to convey forward motion and energy. The updated Cardinal has been refined, adding more feathering to give an appearance of a cardinal in flight and a wider eye to evoke our attitude of remaining focused on the goals we set to achieve both on and off the field. The Athletics Cardinal marks and wordmarks are custom-designed for use by the Wesleyan Athletics coaches, teams and departments. The academic seal is strictly reserved for academic or official University purposes. For external use, the monogram should be accompanied by the master wordmark or exist in the context of Wesleyan already. Our short-hand version of the master wordmark. Our monogram is shorthand for the master wordmark and can be used in its place when working with internal audiences. Our name is set in Copernicus Bold, a modern typeface rooted in tradition. Breaking the tradition of center alignment often seen in academic marks, our open shield anchors our name sitting at the left-hand corner. The open shield represents openness, welcoming unique perspectives, unwritten history, and revolutionizing tradition. Our wordmark is a combination of our name and open shield element. Visual Style Guide UNIVERSITY MARKS MASTER WORDMARK